Cookies Policy
Last updated: April 2026
This Cookies Policy explains how Uniparticle ("we," "our," "us") uses cookies and similar tracking technologies when you visit our website (uniparticle.com). It describes what these technologies are, why we use them, and your choices regarding their use.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
We also use similar technologies such as web beacons, pixel tags, and local storage that function similarly to cookies. For simplicity, we refer to all of these collectively as "cookies" in this policy.
2. Types of Cookies We Use
We use the following categories of cookies on our website:
| Category | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Essential for the website to function. Cannot be switched off. | Session / Persistent |
| Performance & Analytics | Collect anonymous data on how visitors use our site (e.g. Google Analytics). | Up to 2 years |
| Functional | Remember your preferences (e.g. language, region) to personalise your experience. | Up to 1 year |
| Marketing & Targeting | Track your browsing behaviour to deliver relevant ads and measure campaign effectiveness. | Up to 2 years |
3. Strictly Necessary Cookies
These cookies are required for the website to operate and cannot be switched off. They are typically set in response to actions you take, such as filling in forms or setting privacy preferences. Without these cookies, parts of the site may not function correctly.
4. Performance & Analytics Cookies
We use analytics cookies to understand how visitors interact with our website — such as which pages are visited most, how long users stay, and where traffic originates. This data is aggregated and anonymous and helps us continuously improve our website.
Tools we use include:
- Google Analytics — tracks page views, session duration, and user journeys
- Hotjar (where applicable) — records heatmaps and session replays to improve UX
5. Functional Cookies
Functional cookies allow us to remember choices you make and provide enhanced, personalised features. For example, they may remember your preferred language or region. These cookies do not track your activity on other websites.
6. Marketing & Targeting Cookies
These cookies are set by our advertising partners to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will encounter less targeted advertising.
We may use platforms such as:
- LinkedIn Insight Tag — for B2B remarketing and conversion tracking
- Meta Pixel — for Facebook and Instagram ad campaign measurement
- Google Ads — for search and display retargeting
7. Third-Party Cookies
Some cookies on our website are placed by third-party services that appear on our pages (e.g. embedded videos, maps, or social media buttons). These third parties have their own privacy and cookies policies, which we encourage you to review. Uniparticle does not control these cookies.
8. Your Cookie Choices
You have several options to control or limit how cookies are used:
- Cookie banner: When you first visit our site, you can accept or decline non-essential cookies via our cookie consent banner.
- Browser settings: Most browsers allow you to refuse cookies or delete existing ones. Refer to your browser's help documentation for instructions.
- Opt-out tools: You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
- Ad preferences: Manage your ad preferences via the Your Online Choices platform (EU) or DAA opt-out (US).
Please note that disabling certain cookies may affect the functionality and performance of our website.
9. Cookie Retention
Cookies are stored on your device for varying durations depending on their type:
- Session cookies are deleted when you close your browser.
- Persistent cookies remain on your device for a set period (as indicated in the table above) or until you manually delete them.
10. Changes to This Policy
We may update this Cookies Policy periodically to reflect changes in technology, regulation, or our practices. Any updates will be posted on this page with a revised "last updated" date. We encourage you to check this page regularly.
11. Contact Us
If you have questions about our use of cookies, please contact us at: hello@uniparticle.com